Australia based consumer products social enterprise ThankYou has announced an invitation to two of the world’s largest and most influential consumer goods companies – P&G and Unlever.
The aim of the invitation is to convince the companies to market distribute and manufacture ThankYou products. It also aims to put an end to extreme poverty with this new bold move.
ThankYou is also asking people from around the world to get involved and show collective power with many who believe in the change. Through its campaign aptly named No Small Plan.” ThankYou offers consumer products – personal care and baby product ranges – for the sole purpose of funding life-changing projects.
ThankYou was created to close down the gap between the 736 million people living in extreme poverty around the world and the $63 trillion spent on consumer producers each year. Having all cost in running a business to get great consumer products to people being taken care of by ThankYou, every last cent that the company makes goes toward ending extreme poverty.
The company believes with $63 trillion spent on consumer goods each year, it’s the 736 million people who are stuck in extreme poverty that break business as usual says “Daniel Flynn”. “Daniel Flynn” was the founder of ThankYou in 2008 along with Justine Flynn and Jarryd Burns.
The company says it also believes that together with people and partnership with one of the two biggest companies in the world can change this by funneling the dollars spent on consumers’ goods into helping end extreme poverty.
Currently ThankYou sells its products in two of the world’s smallest countries – Australia and New Zealand. However with COVID-19 increasing the demand for personal care products such as hand sanitiser are in high requirement in both global poverty numbers. If either of the two companies invited – P&G or Unilever choose to accept ThankYou’s invitation, together they could change the course of history and route millions of consumer dollars to ending extreme poverty.
To encourage P&G and Unilever to say “I’m in” and work with ThankYou to flip the system, ThankYou believes they need to see the collective impact of voices around the world rallying around one movement in the name of ending extreme poverty. To join ThankYou and show support, people can utilize their social media channels and follow these steps:
● Post a photo or share the campaign social title with the caption, “I’m in, are you?”
● Tag @proctergamble and @unilever
● Hashtag #thankyoutotheworld
● Share Thankyou’s video to help this spread even further
ThankYou has set virtual meetings with both P&G and Unilever to take place at the end of the campaign. On November 5, ThankYou will announce which company is “in” on one of the largest digital billboards in the world, in New York City’s Times Square.
Thankyou’s launch campaign is titled “No Small Plan” because changing the course of history by redirecting millions of consumer dollars to go toward ending extreme poverty in this lifetime is, indeed, no small plan.