Tata Motors has announced the introduction of the state of the art Ziptron technology to power its electric vehicles. The technology will soon be introduced in its cars in the last quarter of Q4 FY20 beginning with a new product.
The new Ziptron electric vehicle technology will serve as a building block towards the company and constantly strive to drive economies of scale and make new technologies affordable for Indian consumers. The automaker has also stated that the technology embodies distinctive characteristics in delivering an efficient high voltage, zippy performance, long range and fast charging capability. It also comes with an 8-year battery warranty and adheres to IP67 standard.
Speaking at the launch, Mr. Guenter Butschek, CEO & MD, Tata Motors said, “We are proud to present this state-of-art technology brand – ZIPTRON, which has been designed in-house while utilizing our global engineering network. At the heart of our future EV line-up, this technology will deliver a thrilling driving experience to our customers aspiring to go-green. Rigorously tested across 1 million kms, ZIPTRON technology is well proven, advanced and reliable. With this technology, we hope to usher in a new wave of eMobility in India and accelerate faster adoption of EVs, supporting the Government’s vision.”
Tata Motors has also rolled out an extensive campaign titled #TheUltimateElectricDrive. The campaign will feature Milind Soman and Ankita Konwar, where they will be zipping from Manali to Leh, in a Nexon EV. So far the Nexon EV has smoothly traversed through some of the toughest terrains in India; covering the high altitude Himalayan passes with unpaved roads and steep gradients, with limited charging infrastructure and under extreme weather conditions. This campaign thus highlights Nexon EV’s ability to break existing barriers such as range anxiety, lack of charging infrastructure and performance capabilities.
The automaker has added that the expected price for the Nexon EV will be between INR 15 to 17 Lakhs, thus making the Nexon EVs more accessible to Indian customers.