TVS Motor Company has announced the launch of the new motorcycle for the Indian market. The new motorcycle’s debut marks the brand’s foray into the premium lifestyle segment and is known to be the industry’s first modern retro motorcycle.
Called the TVS Ronin , TVS says it has designed the motorcycle ground up with an aim to deliver on a lifestyle statement that takes inspiration from a modern, new age rider. It was also designed with style, technology and ridding experience to promote an unscripted lifestyle.
The new motorcycle has many firsts such as dual channel ABS, Voice assistance, and Enhanced connectivity among others. Listed below are some of the highlights of the new TVS Ronin
Highlights of the new TVS RONIN
A Whole New Lifestyle
· Comfortable riding experience across terrains
· TVS RONIN Cult – where Culture, Lifestyle, and Travel come alive
Digital Riding Experience
· Configuration for effortless customization
· Digital cluster with SmartXonnect
· AR experience through the TVS ARIVE app
Exclusive Merchandise & Accessories
· Extensive range of merchandise and riding gear
· Curated kits with exclusive accessories
Key features of the new TVS RONIN
A New Story in Style
· All LED Lamps
· Signature T-shaped pilot lamp
· Asymmetric Speedometer
· Exhaust & Muffler design
· Chain Cover
· 9 Spoke Alloy Wheels
· Block Tread Tyres
State of the Tech
· Digital Cluster (DTE - Distance to Empty, ETA – Estimated Time of Arrival, Gear Shift Assist, Side Stand Engine Inhibitor, Service Due Indication, Low Battery Indicator)
· Voice Assist
· Turn by Turn Navigation
· Incoming Call Alert / Receive
· Custom Window Notification
· Ride Analysis on TVS SmartXonnect App
Effortless Experience Riding
· Rain & Urban ABS Modes
· Integrated Starter Generator (ISG) – Low noise feather touch start
· Upside Down Front Fork (USD)
· Rear Monoshock
· Glide Through Technology (GTT)
· Assist and Slipper Clutch
· 3-Step Adjustable lever
In another first, the TVS RONIN will launch with an exclusive range of branded world-class merchandise and custom accessories, a configuration and a dedicated experience program.
Commenting on the launch, Mr. Sudarshan Venu, Managing Director, TVS Motor Company, said, “The launch of the new TVS RONIN is a significant milestone for TVS Motor. The TVS RONIN motorcycle is designed from a blank canvas to be a reflection of the spontaneous, fluidic, versatile and multi-faceted young rider of today. It is designed to create an effortless and ‘unscripted’ riding experience. True to the TVS brand it has cutting edge technology and connectivity. TVS Ronin is a lifestyle partner complete with an exclusive range of merchandise and accessories, a riding community, and an effortless customization process.”
Mr. Vimal Sumbly, Head Business - Premium, TVS Motor Company, commented, “Motorcycling at the global level is changing. It is moving from serving a functional purpose to enabling self-expression, freedom, and the willingness to explore. Inspired by our customers’ need to chart ‘unscripted’ journeys, the TVS RONIN will carve a new segment based on an emerging lifestyle free from stereotypes, dated codes, and legacy baggage. This is thereby transforming the premiumisation into personalization more and more, creating a trend in the two-wheeler segment. The motorcycle will bring a premium lifestyle experience for our customers, offering a differentiated brand ecosystem. I am sure our customers would appreciate the distinctive riding character of this motorcycle.”
TVS RONIN will be available in three variants - TVS RONIN SS, TVS RONIN DS, and the top variant, TVS RONIN TD. It will be available in select dealerships across the country starting July 2022.