Maruti Suzuki’s 3rd generation Swift has become India’s most popular model in the market. The hatchback has been awarded the prestigious award by leading automobile experts from the Industry.
The Swift has created a huge fan following for itself in the compact premium segment. The new and younger generation exemplify the peppy and fun to drive nature of the Swift brand, the 3rd generation Swift continues to capture the hearts of the ever evolving and aspiring young customers.
Thanking the jury for the award, Mr Kenichi Ayukawa, Managing Director and CEO of Maruti Suzuki, said: “Swift has been one of the most loved premium hatchbacks and it is an honour to receive such a high accolade yet again. Brand Swift has consistently made us proud and has been among the top 5 best-selling cars in India for over a decade. The journey with Swift has been extraordinary and we are overwhelmed by its popularity among customers. We are grateful to our 2 million customers for their immense trust in the brand. We also thank our vendors and dealers who have been supportive to us for delighting our customers. Being awarded the Indian Car of the Year for three times and that too by an independent jury, comprising India’s leading automobile experts, makes it even more special.”
Launched in May 2005, the Swift is the only car in the country to win the prestigious ICOTY awards for all its three generations of the model. It won the hearts of millions, the sporty shape along with sophisticated interiors and peppy yet powerful engines made for a great deal for many buyers.
The 2018 Swift however carries on with the legacy of the first generation car. Built on the Heartect platform the car gains more strength and rigidity thus leading to better power to weight ratio and better performance. The third generation Swift also clocked the fastest 1 lakh sales mark in just 145 days of its launch in the Indian market.