The 3rd generation of Maruti Suzuki’s sub 4 metre sedan the Dzire has created a new history by registering a carminative milestone of 3 lakhs sales in just 17 months. Launched in May 2017, the current Dzire has become very popular among buyers, much due to the latest features to its plush interiors and sporty design which many found appealing. Maruti Suzuki says 20% of the customers opted for the auto gear shift option, while 25% choose the top end variants much due to it being feature loaded.
Expressing gratitude to customers for making Dzire successful, Mr. R S Kalsi, Senior Executive Director (M&S) at Maruti Suzuki India said: “We launched the new Dzire with smooth sedan styling, plush and roomy interiors, superior overall comfort and advanced safety features. It has created an excitement among our customers. The sales of new Dzire shot up by 28% compared to the previous generation car.”
An internal research conducted by the company has found that buyers were delighted by authentic sedan style looks coupled with comfortable seating and drive, while 75% decided to purchase the Dzire when they visited Maruti Suzuki dealerships.
Powering the sedan is a 1.2 litre 82bhp petrol motor and 1.3 litre 74bhp diesel engine, while transmission duties are taken care of by 5-speed manual and AMT.
“The new Dzire meets the aspirations of young and indulgence seeking Indian customer. The testimony to it is 25% of customers have opted for the top variants, which are loaded with new features. The hugely popular Auto Gear Shift (AGS) technology is available on more variants of the Dzire, starting from the V trim up to Z and Z+. Nearly 20% of buyers have chosen the automatic variant. We thank our customers for their tremendous support to all new Dzire,” Mr. Kalsi added.
