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Mahindra is set to launch its flagship offering codenamed Y400 on 19th of November

Mahindra Automotive is getting set to launch its new Luxury SUV, codenamed Y400 on the 19th of November. The Y400 will replace the SSanyong Rexton and will sit above the XUV 500 as a flagship product.

Mahindra says the Y400 SUV will be exclusively displayed separately through a new premium display area known as ‘World of SUVs’. This display area has been created within existing Mahindra dealerships with the motive of redefining the customer experience with regards to sales and service. These outlets will be equipeied with ultra-modern digital technology to provide an enhanced ad high end experience to customers.


Mahindra Y4OO pic source – AutocarIndia

Essentially a new generation Rexton, the new Luxury SUV will come with a redesigned front grille and Mahindra logos to bring it in-line with the company’s design identity. The SUV will also get LED headlamps and taillamps, 9.2 inch touchscreen infotainment system with 360 degree rear view camera display and 9 airbags.

Speaking on the announcement, Rajan Wadhera, President – Automotive Sector, M&M Ltd. said, “The Y400 is one of the most eagerly anticipated launches of this year. Positioned in the high-end SUV segment, the Y400 is a high-end, full sized SUV that offers luxury and exclusivity in its tasteful design, lavish interiors, thrilling performance and best in class features. We are sure that it will further enhance our SUV portfolio.”

Power for the new Mahindra SUV will come from a 2.2 litre, 4 cylinder diesel motor that will produce 187bhp and 420 Nm of torque, while transmission option will include a 7-speed automatic transmission.

Mahindra hasn’t yet announced a name brand, but going by the theme set by the company for its MPV the Marazzo, it’s quite expected that the new Y400 will too have a strong nameplate as well. The Y400 will rival the Toyota Fortuner, Isuzu MU-X, Ford Endeavour and even the Skoda Kodiaq to some extent.

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