Mahindra & Mahindra has announced that the company is in the roadmap of setting up a new Advanced Design Centre for mobility products in the UK. This announcement comes directly in the wake of news & rumours of Mr Pratap Bose joining Mahindra & Mahindra design after calling it quits from Tata Motors
However whether Mr Bose will be part of the new centre of excellence or not is not yet confirmed. What we do know is that the centre will be located at West Midlands UK and will be operational by 1st July 2021. The new centre of excellence is expected to be part of the company’s global design network which includes its design studio in Mumbai India and Pininfarina Design in Turin Italy.
(Mahindra Advanced Design Centre) M.A.D.E is a strategic enhancement of Mahindra’s global design capabilities and renews its commitment to bring to its customers, sophisticated, authentic SUV’s with an unmissable presence. M.A.D.E will further sharpen Mahindra’s distinctive product designs and differentiated technology offerings to further its safe, thrilling, yet efficient connected car experiences.
Speaking about the announcement, Rajesh Jejurikar, Executive Director, Mahindra and Mahindra Ltd., said, “Mahindra is poised to enter a new, exciting era to build upon our rich 75 years of automotive history to bring unique customer-centric products to the Indian and global markets. A key lever to make the business future-ready is to significantly strengthen design capability across automotive, farm equipment and two-wheelers globally. M.A.D.E will contribute to all future automotive and mobility products, including Born EV SUVs and be a resource available to Mahindra Group companies. It will give us a quantum leap in both capacity and capability in the design space.” The Coventry region in UK is a powerhouse of automotive design. M.A.D.E is expected to contribute and leverage the skills, experience and expertise of this network of design talent. M.A.D.E will also support the creation of highly skilled design roles, drawing from Coventry University, Royal College of Art and other design colleges in the UK and Europe.