Nissan is finally getting serious with the Indian market, after months of silence and dull sales; the Japanese brand has announced a brand new strategy for India.
The new strategy involves launching new products, strengthening dealer network, optimising flexible manufacturing, strengthening Nissan and Datsun brands and boosting its R&D facilities along with its alliance partners in the country.
“Nissan is committed to India and has built the foundations to succeed.” said Peyman Kargar chairman of Nissan in Africa, the Middle East and India, and senior vice president. “Our strategy will strengthen both our brands for our customers across India. The Nissan brand will bring the best of global Nissan products and technology to our customers in India, starting with the Nissan Kicks. For Datsun we aim to offer compelling products across segments offering value, connectivity and Japanese engineering.”
Under the new initiative, Nissan will reinforce itself as a premium mainstream brand and bring in a world class range of products into the Indian market with part focus on Electrification and connected technologies. As part of this strategy, the company will invest heavily in developing its R&D centre which will help in bringing the cars at a faster pace.
In a Press release, Nissan has announced that they will they will also focus on the Datsun brand with progressive mobility with products offering high value to customer’s quipied with connected technologies.
The Alliance is already India’s largest automotive research and development employer through the Renault Nissan Technology Business Centre for India in Chennai. Further the Alliance’s plant in Chennai is a global manufacturing hub exporting to 106 countries. The continued commitment to the Indian market will be driven by a three part plan focused on people, processes and product innovation.
Nissan will also train a lot of its workforce to handle the designing and manufacturing of next generation cars with 10% of the workforce trained this year itself. The company will also reinforce flexibility of manufacturing through career mobility between Alliance organisations, recruitment of people with future technologies.
The company has further stated that it will recruit around 500 employees in FY 2018 at Nissan’s first Global Digital Hub in Kerala, , while Nissan’s Digital Hub will focus on innovations in mobility to enhance its products worldwide and in India.
Furthermore Nissan will also put its attention on a Improving a key aspect, by putting in its heart and soul to provide better after sales and service satisfaction and expands Nissan’s access through digitalisation and . eCommerce.
“In the coming years in India we will grow and our workforce will shift towards highly skilled jobs to lead the technological changes coming to the auto industry in India,” said Peyman Kargar. “Our aim is to ensure our operations in India are best in class, and that India becomes an even more significant global hub for Nissan and the Alliance in manufacturing, engineering and research and development. Our strategy in India is to invest i talent and people.”
Since 2010, Alliance has invested 61 billion INR in India and will continue to focus on the Indian market to further develop its engineering, research and development and manufacturing operations in India.
The Alliance is already India’s largest automotive research and development employer through the Renault Nissan Technology Business Centre for India in Chennai. Further the Alliance’s plant in Chennai is a global manufacturing hub exporting to 106 countries.