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Scoop: Isuzu motors India to be title sponsors for the 2018 Rain Forest Challenge (RFC) India

Isuzu Motors will be the new title sponsor for the 2018 Rain Forest Challenge thus replacing its long association with Force Motors. The 5th edition of India’s toughest motorsport event will be held in Goa between 21st and 29th of July and spread across three locations in Goa with 41 teams battling it out through 26 states. The top winner will evoke a free entry into the Mother RFC worth USD 3,900 which is scheduled to be held in Malaysia by end of this year.

Commenting on this partnership, Cougar Motorsport’s Founder and Director Mr. Ashish Gupta said ‘’ Our association with Isuzu Motors in India started a couple of years ago with the India 4×4 Week, where they not only participated as an exhibitor but also sponsored some of the sessions. I am happy to renew our association with them and have them as our title sponsor for RFC India 2018. ISUZU D-MAX V-Cross is India’s first adventure utility vehicle and has some superlative features which make it the perfect vehicle for off-roaders and adventure enthusiasts. I am sure that this partnership will be mutually beneficial and the brand will get to showcase all the major highlights of this amazing vehicle to a substantial section of the Indian off-roading community that would be attending the event.’’


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Isuzu’s D-Max V-Cross has been on sale since May 2016 and is a preferred vehicle to many adventure seekers and auto-enthusiasts in the country. Isuzu also retails the MU-X SUV which is a full size 7-setaer built on the same platform. The brand has a strong legacy of making tough, durable vehicles that can perform in the most demanding terrains. The vehicles have constantly performed in some of the toughest rallies like the DAKAR Rally Raid, the Austrian Safari, Pharaohs Rally, British Cross Country Championship and the China Silk Road rally.

Commenting on the association, Mr. Ken Takashima, Deputy Managing Director, Isuzu Motors India, ‘’ We are happy to be associated with this edition of RFC India, as we see a right fit in terms of promoting the spirit of adventure in India. Our products are highly regarded for its tough- built, durability and reliability across the world. Our products are receiving tremendous response in India and to many adventure enthusiasts, the V-Cross is an aspirational vehicle and I wish the RFC India team and the participants the best.’’

Launched in 2014, the Rain Forest Challenge India supported by Cougar Motorsport is counted as the top ten most iconic and toughest Rainforest challenge in the world. The off-road event will be held across 21 countries and in 51 editions. Every year thousand of enthusiasts and off-roader communities flock to Goa to witness the week-long battle of India’s toughest off-road event.

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