Tata Motors announces the nation-wide launch of Next -Gen ULTRA range of trucks to strengthen its le
By Hercules Rodrigues
~ Aims to garner dominant market share with this range in ILCV segment
(L – R) Mr Girish Wagh, President, Commercial Vehicle Business Unit Tata Motors, Mr. Gunter Butschek, CEO and MD, Tata Motors and Mr. Seetapathi, Product Line Head, Posing for a pic at the launch of the Next-Generation Ultra range of smart trucks in Pune.
Tata Motors has launched the next generation of its Ultra Range of intermediate and Light Commercial Vehicles. Designed and created with engineering passion, offering class-leading features and driving comfort, the new ULTRA range of ILCV are powerful and robust trucks ranging from 7 Ton to 16 Ton GVW with flexibility to cater to various fully build applications. Tata Motors at an event held yesterday displayed a massive range of Ultra trucks built on a modular platform which can be modified to suit any types of applications. Some of the applications displayed at the event included Tipper, Container, 2-wheeler carrier, Refrigerator Container, Cement mixer, Municipality applications, Poultry, Flatbed and Open deck.
Some of the Key Highlights of the Trucks are –
The Next -Gen ULTRA range of Intermediate & Light Commercial Vehicles is a comprehensive suite of trucks with flexibility to cater to various fully build applications
The ULTRA range will be available ranging from INR 10-25 lakhs depending on various applications and models.
Capable of meeting the Global Trucking Standards of emission, safety and features – tested and homologated into various geographies outside India viz. South Africa, Malaysia, Philippines, Indonesia and more
Powered by futuristic and indigenous 3L and 5L Turbotronn series of engines, offering superior performance and best-in-class mileage
Ergonomically designed spacious, comfortable cabin with car-like features for fatigue free driving leading to faster turnaround time and enhanced productivity
Longer deck lengths & higher payload capacities leading to significant revenue increase and low cost of operation
Best-in-class NVH and convenient utility features
Powered by the new generation Turbotronn 3L and 5L diesel engines, the ULTRA range offers class-leading torque range from 360 to 840 Nm resulting in superlative performance, best-in-class fuel economy, lowest TCO, and industry best durability. The Ultra range comes with the widest and most reliable range of gearbox configurations in 5/6 speed in manual and AT versions. Manufactured at the Pune Plant, the entire range also comes with power steering system and front parabolic suspension for driving comfort. These new generation engines are also future ready and is scalable for BSVI norms.
Commenting on the launch of Tata ULTRA range, Mr. Girish Wagh, President – Commercial Vehicle Business Unit, Tata Motors, said, “The nation-wide launch of new generation ULTRA range of trucks is an important milestone in our journey for the ILCV segment in India. With the evolution of hub and spoke model, boom in e-commerce business and restrictions on over-loading, the ILCV segment continues to grow. The comprehensive ULTRA range showcased today is a result of an extensive feedback received from our fleet owners, end consumers and drivers leading to a unique design language, based on comfort, convenience and superior performance. The range provides competitive cost of operations, highest reliability of timely delivery, superior safety features and best-in-class driving comfort. With an increase of 2.7 % market share in this segment in FY 18, we are confident that our ULTRA range will set new benchmarks, further strengthening our leadership position.”
Tata Motors displayed a huge line-up of different types of applications designed to suit the needs of the changing customers minds and demands
ULTRA offers Global Positioning System (GPS) tracking and advanced Telematics solutions and thereby helping customers track and control vehicles anywhere in the country. Service includes features like real-time fleet tracking, SMS and email alerts, Geo-fencing and remote unit management all designed to address the business needs of fleet owners and customers.
ULTRA range comes with a Standard warranty of 3 years / 3 lakhs kms, supported by extensive country-wide network for sales, service and spare parts. Customers will benefit from host of excellent aftermarket support through value added services, under the umbrella of ‘Sampoorna Seva’ including a 24X7 workshop, door step service enabled by mobile workshops, TATA PROLIFE – for reconditioned aggregates, AMC packages, breakdown assistance, accidental insurance for drivers and dedicated on-site container workshops on the highways of India.