By Hercules Rodrigues
Tata Motors announced the launch of TATA ACE GOLD – The original ‘Chotta Haathi’ that set new benchmarks creating the SCV segment. The new Ace Gold is available in new Artic White colour.
The New Ace Gold receives a new updated design and improved interiors. The front fascia is all new and sports new Ace Gold badging. On the inside a new steering wheel, utritarian dashboard along with improve ergonomics with enhanced safety are on offer. Power for the new Ace Gold comes from a 702cc Di diesel IDI engine producing 16hp and 3.8nm of torque. It comes mated to a 4-speed gearbox.
Ace Gold
TATA Motors is offering the new ACE GOLD with a host of value added services which include –
Tata Alert – A 24 X 7 breakdown assistance program with time commitment
Tata Delight – a loyalty program which offers a host of benefits such as free insurance, loyalty point redemption, etc.,
Tata Zippy – a time bound repair commitment
Tata Kavach –  a time bound accident repair promise
Tata Motors currently offers the Ace platform with 15 models which are, based on Engine type, engine power & body configurations. The models include the Ace, Zip, Mega, and Mint for SCV cargo category and Magic, Mantra and Iris for passenger movement in rural and urban areas.
A new steering wheel and utritarian dashboard is on offer on the Ace Gold
Commenting on the launch, Mr. Girish Wagh, President, Commercial Vehicle Business Unit said, “Tata Motors has been a pioneer in creating and expanding the Small Commercial Vehicle market in India with its diverse portfolio. With a market share of 68%, Tata Motors continues to be the market leader in the Mini Trucks segment. With over 20 Lakh (2 million) vehicles plying on the road, TATA ACE is unparalleled and enjoys a strong emotional connect with the customers. The introduction of TATA ACE GOLD with enhanced features at an attractive pricing of Rs.3.75 lakhs, will make it an even more attractive proposition to our discerning customers. Like other products in the ACE family, TATA ACE GOLD will boost the country’s last mile distribution and continue to foster entrepreneurship, across the country. “
Prices for Ace Gold are belowVariant nameEx showroomOn RoadAce Gold3,73,0004,07,280