Tata Motors passenger division has inked an agreement with the fastest growing brand in the lubricant market, Gulf Oil to launch a co-branded lubricant for its passenger range of cars in India.
The bond was signed in presence of Mr. Mayank Pareek, President – PVBU, Tata Motors, Mr. S.N. Barman – Vice President, Sales, Marketing & Customer Support, PVBU, Tata Motors, Mr. Subhajit Roy – Head – Customer Care, PVBU, Mr. Ravi Chawla, MD, Gulf Oil Lubricants India Limited and Mr. Shiva Raj Mehra, Head, Automotive OEM business, GOLIL.
Both the Companies will be selling co-branded Tata Motors Genuine Oil in the high street bazaar market under this partnership.
According to Mr. Mayank Pareek – President, Passenger Vehicle Business Unit, Tata Motors – “We at Tata Motors have always worked towards creating a delightful experience for all our customers through various after sales products & services. Gulf Oil is an iconic brand with strong heritage and is currently amongst the fastest growing lubricant brands in India. With the strength of GOLIL and our commitment to provide our customers with the best lubricant technology expertise and support in the competitive market place, we are happy to announce the beginning of this new relationship. Furthermore, with the association, we guarantee that our customers will receive the finest quality of product which will in turn help them extract the best performance out of their engines
The products launched under this partnership will cover the entire gamut of requirements by the company which will include engine oil, gear oil, coolant and brake oil. Additionally the product range will offer best technology for Tata Motors consumers that will be continuously upgraded from time to time depending on the requirements.
“We are extremely honoured to partner with a respected brand like Tata motors for their Passenger Vehicle Business Unit in India. This gives us an excellent opportunity to leverage our brand and other strengths for the passenger vehicles segment. This agreement will be a win-win for both partners as it gives Tata Motors customers a chance to avail a product that is specifically developed for the passenger vehicles of Tata Motors. It will furthermore leverage Gulf Oil’s extensive distribution network to make it easily available to customers”, said Ravi Chawla, MD, Gulf Oil.