By Hercules Rodrigues
Vivo IPL captains sign the Tata Nexon to support the Tata Cancer Trust’s mission in India
With an aim of increasing awareness on soaring cancer plague, 8 leading franchisees participating in Vivo IPL 2018 autographed a TATA NEXON SUV. The said vehicle will be auctioned, and the proceeds will go to Tata Cancer Care Trust, formed to extend cancer care in India.
In light with the recent events of the ever-increasing cancer cases in India, it has become extremely important to recognize means and ways of early detection and also create high impact initiatives that will keep us in check. Recognizing the consequences of late diagnosis and late treatment, the Tata Trust are geared up to shift emphasis on early detection programmers, in order to detect the disease as early as possible and lessen the ensuing morbidity and mortality caused by the disease with several initiatives nationwide.
Fuelling Tata Trust’s mission to generate mass awareness about Cancer & its risk factors, Tata Nexon’s official partnership with the Vivo IPL is planning to aid the research for cancer with this captains’ autographed car that motivates people for regular screening and supports delivery of affordable care close to patients’ homes. Going beyond the obvious brand and marketing initiatives, Tata Motors has taken the Tata Nexon association with Vivo IPL to Level Next, through this noble initiative.
The Tata Nexon is the company’s latest lifestyle vehicle and ever since its introduction in 2017, the vehicle has been a success. The concept like design and customization options however Tata Motors has recently launched updates for the SUV which include body control module, projector headlamp units and in-car entertainment. Tata Motors has also launched a new XZ variant which bridges the gap between the XT and XZ+ variants (more on this new variant soon) The company is readying the AMT variant of its popular life-style SUV expected to be cheapest in the country.