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TVS launches TVS Racing Performance Gear at MotoSoul 2019

R. Nataraj TVS RacerSudarshan Venu-Joint Managing DirectorTVS Motor C.._ (2).jpg

TVS motor company has launched new racing performance gear at the recently concluded MotoSoul 2019. TVS says “It combines premium build quality with stylish new-age urban design.” Customers can purchase the TVS Racing Performance Gear at select TVS Motor dealerships across the country apart from the official company website.

The TVS racing performance gear are available in two categories:

  1. Ridding gear- helmets, riding jackets, riding pants, riding gloves and riding boots.

  2. Urban/Casual wear- T-shirts, Urban jackets, Urban pants, Rain wear, Casual boots, Bag packs, Caps and Sunglasses.

Speaking at the launch, Mr. Sudarshan Venu, Joint Managing Director, TVS Motor Company, said, “TVS Racing, since 1982 has always been driven by its RACING DNA and youthful passion, TVS Racing inspired brands such as TVS Apache series and TVS NTORQ 125 have become the preferred ride of the youth and racing enthusiasts. This tribe is growing fast not only in India but across the world and they have turned out in large numbers for the very first MotoSoul. The launch of TVS Racing Performance Gear would promote passionate young riders to ride responsibly. The passion for riding within our young audience keeps pace only with their keen sense of style to which the urban wear range caters. This will enhance brand intimacy with both serious racers and the young enthusiasts alike. Three decades of unleashing RACING DNA makes this is a yet another significant milestone.”

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