Upstox, one of India’s leading and fastest growing digital brokerage firms has now joined Indian Premier League Governing Council. The firm has joined in as an official partner for IPL which is expected to begin shortly on the 9th of April 2021.
Founded with a vision of making financial investing conveniently easy, equitable and affordable for all the Indian investors, Upstox provides online investments in Stocks, Mutual funds, Digital Gold, Derivatives and ETF’s for both investors and traders. It is backed by marquee investors such as Tiger Global; Upstox currently has over 2.8 million customers.
Mr Brijesh Patel, Chairman, IPL, said “We are pleased to have Upstox on board as an official partner of the Indian Premier League 2021. As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios.”
Commenting on the partnership, Mr. Ravi Kumar, Co-founder & CEO, Upstox said “We are thrilled to partner with BCCI for IPL 2021. In India, Cricket is more than just a sport. It is an important part of our culture and social life, with a huge fan-following, especially by the millennial. IPL has paved a bold new direction to Indian cricket in the last decade just like Upstox, which is revolutionizing finance in India. This is what sparks a natural connection between both the brands. With this integration of sports and finance, we intend to spread financial awareness across the country.”
For the first time in the history of IPL, a brand in the Stock and Mutual Fund sector would be partnering at large to create awareness about this category.